January 22nd, 2010
Ayla Brown is “Available”
You probably heard about the special election this week in Massachusetts where Republican senator-elect Scott Brown defeated Martha Coakley in the heavily Democratic state. You may have even heard his victory speech Tuesday night where he joked that his daughters, Ayla and Arianna, were “available.”
While Arianna is not available, Ayla Brown most certainly is benefiting from the exposure. She was a candidate on American Idol four years ago and has continued singing and recording under Double Deal Brand Records. In the past week her online activity has jumped over 6,000% across the social networks in our system (albeit she was averaging under 30 plays a day the days leading up to the election). She is making the rounds on national media, her album debuts next Tuesday, and she’s apparently been bombarded with date requests.
The best laid marketing plan could never have driven this level of interest. It’s now up to Ayla and her team to turn the awareness into engagement.