February 1st, 2010
The Grammy Bump
The Grammy bump is a well known phenomenon in the music industry whereby major winners at the award show see an understandable spike in sales the following week. The results are still coming in but we fully expect to see a similar lift in artists’ online activity this coming week. I was especially curious about the new artist category that Zac Brown Band won last night.
Fans: Zac Brown Band The Ting Tings MGMT Keri Hilson
Keri Hilson, MGMT and Silversun Pickups [not pictured] saw no noticeable change in fans but from looking at the graph you can see that Zac Brown Band and The Ting Tings both saw a big increase on the day. In fact, The Ting Tings saw an even bigger lift even thought they didn’t win the category.
I was also curious to see how people responded to the performers last night. I thought that Taylor Swift sounded out of key, the CBS censorship interrupted a powerful performance by Drake, Lil Wayne and Eminem, and that Dave Matthews Band gave one of the most respectable performances of the night.
According to our data, the public disagreed. Taylor Swift was the runaway winner in terms of “fans added,” totaling 80,000 fans on January 31st – 4x what she normally adds in a day. Also interesting to note that most of these fans were added on her Facebook account.
Fans: Drake Taylor Swift Green Day Lady Antebellum
Also throw in the mix that the Grammys had a 35% increase in ratings this year. And I know I'll be bitch slapped for this but is everybody just now figuring out that Taylor Swift can't sing in tune???